Welcome to the American Floorcovering Alliance

Located in Dalton, Georgia, the flooring mecca of the world, the American Floorcovering Alliance was formed in 1979 to promote the floor covering industry. As a not for profit association, we promote the industry’s products and services to the world, and educate our members and others through seminars, press releases, and trade shows.  A wide variety of services and benefits are offered to assist our membership in promoting their business and growing the entire industry.

Any company may become a member of our association if they are in the floor covering industry or a floor covering related industry and have offices located in North America. Our association is financially supported by membership dues and trade shows and is governed by a board of directors elected from within the membership.

How We Can Help

At AFA we are all about floors, the machines that make them and the people making the industry move.

We make a difference by offering:

Market Preparation

Local and international trade shows for the flooring industry, including the biennial FloorTek Expo.

Read More

 Product / Service Promotion

Promote your brand with a variety of professional and promotional services provided to member companies.

Read More

 Direct Mail

Free, current mailing lists targeted to leading flooring industry manufacturers, distributors, and vendors .

Read More

 Industry Advisors

Learn industry best practices with the Council of Flooring Industry Advisors (CFIA).

Read More

 Newsletters & Updates

Get the inside track on who’s doing what in the flooring industry with our frequent updates and newsletter.

Read More

 Conference & Meeting Space

Meet clients, employees or peers. Our conference room seats up to eight people in a professional environment.

Read More

Exclusively for the flooring industry, FloorTek is the heart of innovation and technology showcasing machinery, equipment, suppliers and services. Held at the Dalton! Convention Center in Dalton, GA – The Carpet Capital of the World.

Learn More

The American Floorcovering Alliance (AFA) announces the establishment of the Council of Flooring Industry Advisors (CFIA), an organizational board representing all segments and disciplines of the flooring industry and related services.

Learn More

AFA is a proud participant of the Floor Covering Leadership Council. An organization comprised of 15 associations dedicated to addressing and improving some of the most pressing issues and problems faced by members of the flooring industry.

Learn More


Since 1979, our members have found the AFA to be an essential resource for their continued growth. We exist to promote the growth of our industry. We exist to serve you.