McRae Associates, Inc.
McRae entered the commercial carpet industry as it began its technical renaissance in the mid 1980s. Through her 19 years as a member of the Shaw Contract product development leadership team, McRae assumed multiple roles, including Product Development Director for the Stratton and Networx brands, Design Director for all four contract brands and A&D Market Development Director.
In 2002, McRae translated her talent for integrated product development into McRae Associates Inc., a broad based consultancy serving the interior furnishings industry. Clients include manufacturers, such as Bentley Prince Street, Constantine, Clayton Miller Hospitality, Godfrey Hirst, J Mish, Mannington Commercial, Milliken, Patcraft, Shaw Contract Group, Americhem, BASF, Honeywell Asia Pacific, Invista, Lonseal and Tarkett.
McRae enjoys customer relationships globally and has been involved in the design development, specification and sales of large international projects.
Educational background includes an M.S. Textiles degree from Georgia Institute of Technology and a B.S. Textile Design from Philadelphia College of Textiles and Science (now Philadelphia University).
- R & D / Product Development
Product Development Best Practices
Market Analysis / Rationale
- Product Design
Product Technical Support
Product Styling & Color
Design and Color Trend Analysis
- Marketing / Advertising
Branding / Brand Management
Route to Market