McRae Associates, Inc.


McRae entered the commercial carpet industry as it began its technical renaissance in the mid 1980s. Through her 19 years as a member of the Shaw Contract product development leadership team, McRae assumed multiple roles, including Product Development Director for the Stratton and Networx brands, Design Director for all four contract brands and A&D Market Development Director.

In 2002, McRae translated her talent for integrated product development into McRae Associates Inc., a broad based consultancy serving the interior furnishings industry. Clients include manufacturers, such as Bentley Prince Street, Constantine, Clayton Miller Hospitality, Godfrey Hirst, J Mish, Mannington Commercial, Milliken, Patcraft, Shaw Contract Group, Americhem, BASF, Honeywell Asia Pacific, Invista, Lonseal and Tarkett.

McRae enjoys customer relationships globally and has been involved in the design development, specification and sales of large international projects.

Educational background includes an M.S. Textiles degree from Georgia Institute of Technology and a B.S. Textile Design from Philadelphia College of Textiles and Science (now Philadelphia University).

Disciplines Represented

  • R & D / Product Development
    Product Development Best Practices
    Market Analysis / Rationale
    Market Trends
  • Product Design
    Product Technical Support
    Product Styling & Color
    Pattern Design
    Design and Color Trend Analysis
  • Marketing / Advertising
    Branding / Brand Management
    Market Segmentation
    Customer Insight
    Route to Market

Contact Information

Ruth Simon McRae
McRae Associates, Inc.
P.O. Box 182
Taylorsville, GA 30178
ruthsmcrae@comcast.net
ruthsimonmcrae.com
770.655.1846

Linkedin: https://www.linkedin.com/in/ruthsimonmcrae