Our Mission

AFA is an organizational alliance representing all segments of floorcovering manufacturing and related services. AFA serves the collective needs of the floorcovering industry through programs that promote and facilitate group action especially beneficial to the member participants of the Alliance.

Who We Are

The AFA, located in Dalton, Georgia, the flooring mecca of the world, was formed in 1979 to promote the floor covering industry. AFA, a not for profit association and proud participant of the Floor Covering Leadership Council (FCLC), promotes the industry’s products and services to the world, and educates the members and others through seminars, press releases, and trade shows.  A wide variety of services and benefits are offered to assist the membership in promoting their business and growing the entire industry.

Any company may become a member in the association if they are in the floor covering industry or a floor covering related industry. The association is financially supported by membership dues and trade shows. The association is governed by a board of directors elected from within the membership.

Reasons to Join

Membership Means Competitive Advantage

From free marketing services to a global trade network, to representation of your products and services at international trade shows. These are just some of the many services that members may access as part of the American Floorcovering Alliance (AFA). But let’s be direct about it.

What AFA membership really means is competitive advantage.

The advantage of being part of a growing trade association that is foremost in promoting the flooring industry as a whole to a global market. The advantage of free marketing support for your products and services to exclusive, targeted audiences. The advantage of access to corporate-sized conference and meeting rooms in a comfortable, professional environment in Downtown Dalton. As sponsors of the Dalton based FloorTek Expo, companies have the advantage of participating in the only international trade show dedicated to exhibiting machinery, equipment, services and suppliers specifically for the floorcovering industry.

We’re Part of Your Team

To put it simply, we’re on the same team. We don’t thrive unless you do. So why not take this opportunity – Right Now – to join in membership with a professional trade association dedicated to GROWING the flooring industry and helping its members succeed? Take advantage of all the services afforded through AFA membership. Complete the online application and you’ll be on your way to letting us be a part of your team.